This article explains all about Best Odds Guaranteed (BOG) in matched betting.

Bookmakers use BOG to entice mug punters. But, we can back and lay horses to turn this offer to our advantage.

What is Best Odds Guaranteed?

BOG is a horse racing promotion, which can yield extra profit for no extra effort.

Horse racing odds are always changing. Horses move up and down in price in the betting market.

Let’s imagine you place a horse racing bet. If the starting price is higher than the odds taken, the bookie will payout at the higher price. This is Best Odds Guaranteed.

BOG is useful when placing qualifying bets and free bets. You could gain extra profit if your horse’s odds drift in the betting market and goes on to win.

Screenshot of Twitter Betfred Best Odds Guaranteed

Bookmakers are keen to promote BOG on social media.

BOG example

Imagine you bet on a horse at 2/1 (3.0) with a bookie. If the starting price is 3/1 (4.0), your bet gets settled at 4.0. Potential extra profit for zero extra risk.

Yet, if the odds shorten to 6/4 (2.5) – you still get paid at 3.0 if your horse wins.

So, consider BOG as best price insurance when matched betting. BOG only applies to back bets at the bookmaker. BOG does not apply to exchange bets.


Place a qualifying bet for a horse racing offer.

  • BACKING: Bet £10 on a horse to win (odds 3.0) with a bookie. [Always take a price, never bet at SP odds].
  • LAYING: Lay £10 on the horse (odds 3.0) on the exchange.

If the starting price of your horse increases to 3/1 (4.0), BOG means the bookie pays a total return of £30 instead of £20. Yet, your £20 lay liability is still the same. Your extra profit would be £10.

Use this strategy with all types of matched bets. Back horse at a bookmaker offering BOG, then lay at the exchange. An easy risk free shot at triggering BOG.

Some bookies have a BOG winnings limit, which is generally several thousand pounds.

Extra hints

Here are some useful BOG tips.

  • Place your BOG matched bets early. Don‘t wait until near the race start. Horse racing odds move too fast for accurate back and lay betting close to the off.
  • Do not back too many horses at one bookie. You’ll be taking value odds to get a close back/lay match, which could lead to a gubbing.
  • BOG is a no risk matched betting strategy. Try backing Betfred pushes horse racing boosts. Then, place a matching lay bet at the exchange. You’ll have a risk free shot at BOG.
  • Lay your bets immediately to ensure a risk free matched bet.