Author Avatar
Author: Chris
Latest update:March 16, 2024

Advertising Transparency

Advertising Transparency

Please note that some of the links on our website may be affiliate links. This means that we may earn a commission if you click on links and make a deposit at a casino. However, this comes at no additional cost to you, and it helps support our efforts to provide accurate and valuable content. Rest assured, we only promote products or services that we genuinely believe in and that align with our editorial standards. Thank you for your support!

Why trust us?

Why trust us?

GambleDex was created in 2018 with one simple goal in mind. Provide accurate, transparent and truthful information. We do our best to not only review and check casino bonuses from all over the web, but to also take feedback from visitors of our site to provide the information required to gamble safely online.

This Profit Maximiser review provides an overview of this popular matched betting service.


Profit Maximiser is a matched betting service that launched in 2013. The founder, Mike Cruickshank, is a leading matched betting figure. Mike developed Profit Maximiser as a follow-up to Bonus Bagging beginners service

PM takes you a step further. With plenty of free bet offers, casino bonuses, bingo and even spread betting guides. The focus is on helping you to make a regular profit from the multitude of offers on the market.


Mike updates the site with a list of daily offers, plus a variety of industry-leading tools. The basic cost is £97 + VAT (£116.40) per year. A competitive price, including 30-day money back guarantee.

Try Profit Maximiser for £1 for 14 days membership.

Let’s see what Profit Maximiser offers.

Profit Maximiser tools

Profit Maximiser is one of the original matched betting services. They have since developed some excellent tools. You will find plenty of offers, guides and videos to help with your matched betting.

Casino offers

The biggest strength of PM lies in their knowledge of casino offers.

This is a step forward from sports offers. Embrace the concepts of variance and expected value to make a long term profit. You should aim to start with at least £1,000 bankroll. Allocate 0.5% of your total bankroll for each offer.

Below is a screenshot from a PM user who hit a massive win from a casino offer.

This shows the potential to hit a big win. However, these type of wins are not typical.

Profit Maximiser 500k win

Sports offers

Profit Maximiser offer detailed guides for sports welcome offers and reloads.

Should you need any help from fellow matched bettors – head over to the PM forum (a private Facebook group). This is a great resource to find loopholes before they gain mass attention. Members post new tried and tested strategies. You’ll gain the confidence to try cutting edge techniques.

Extra value

Offer calendar – Check out the daily offer calendar. Updated with the latest and best profit-making opportunities. With details of sports and casino reload offers. Each offer comes with a full explanation and link to the relevant Facebook forum thread.

Oddsmatching software â€“ Profit Maximiser includes an odds finding tool.

Tutorials â€“ Mike has put together a collection of in-depth guides and videos. Learn all about sports, horse racing and casino opportunities.

Customer support â€“ The site owner, Mike, is on hand to help. He will answer questions via email.

Sign up for Profit Maximiser £1 trial to take a closer look.

Extra products

In addition to Profit Maximiser, Mike offers several bespoke products.

Bonus Bagging – a starter product launched in 2010. Includes “How To” guides for basic bookmaker offers and free bets. Priced at £27 + VAT.

Accumulator Generator – a bespoke tool to help you find accumulator refund offers. Â£1 trial for 30 days, then £99 + VAT annually.

Each Way Sniper – a great each-way betting companion. Finds value each way bets on horse racing. Costs £47 + VAT.

Advantage Play Secrets – Mike shows you four systems to take small risks to increase your profits. Strategies include Golden Parachute method with Best Odds Guaranteed, Dutching Bounty method for horse racing dutching, ACCA Booster for value accumulator selections, and Betfair Matched Bettors Exploit. Get a 14 day trial for £1. Then £99 + VAT after the trial period.

That just about wraps up this Profit Maximiser review. Check out the reviews page for a series of similar articles.