Matched betting shop offers: the complete guide

Matched betting shop offers can boost your profits and offer the health benefits of walking.

This post details the best betting shop offers and concessions. All offers are subject to change.

Last updated January 2020.

William Hill betting shops

Hills betting shops offer value including horse racing, football, and other sports.

William Hill Plus Card

William Hill shops have a good offer on in-shop betting terminals (SSBTs) via their loyalty Plus card.

Place a £20 football bet (minimum odds 2.0) on the SSBT from Friday 0000hrs to Monday 2359hrs each week. You will receive a £5 free bet the following Friday via text message.

This offer seems to vary in availability. Please check your local shop for details.

Here’s a guide:

  1. Ask the shop staff to register you for a Plus card. Provide a mobile number when registering.
  2. Load £20 cash on to the SSBT.
  3. Change the odds from fractional to decimal in the top-right “Settings” menu.
  4. Look for a football selection at odds of 2.0+. Compare to Betfair exchange lay odds on your smartphone. Look for a 2.1/2.2 match or similar, i.e. back and lay odds within 0.1.
  5. Place a £20 qualifying bet at odds of 2.0+, then immediately scan your Plus card against the Wireless icon on the SSBT. This registers your bet on the system.
  6. Then, lay £19 on your selection at Smarkets. Your qualifying loss is around £1.
  7. You will receive a £5 free bet via text message on the following Friday.
  8. To use your £5 free bet, scan the barcode of your Plus card against the SSBT to activate your £5 free bet.  The terms state that free bets are for in-play markets, but I’ve always used pre-match selections.
  9. Use your £5 free bet on a high odds selection (5.0+). Lay circa £3 at the exchange for a couple of pounds risk-free profit.

Paddy Power betting shops

Paddy Power offers horse racing money back offers and football refund if offers.

Paddy Power horse racing refunds

Horse racing refunds are plentiful in Paddy shops. These include offers such as ‘Refund if 2nd to SP favourite’, ‘refund if 2nd to a bigger priced horse. All refunds are as a free bet up to £20 per race. Other key terms: selected races only, generally minimum 5 runners.

Look for an arb or a close odds match, and a race with a clear favourite. See the guide for Refund if 2nd to SP favourite.

Best Odds Guaranteed

Paddy offers BOG on all UK and Irish horse racing.  Back and lay arbs or straight odds matches such as 4.0/4.0 or 6.0/6.0. Then, hope the starting price of your horse drifts in the market for a risk-free extra payout.

Paddy Power “refund if” football offers

Paddy offers a “refund as a free bet” if a certain outcome occurs. For example, if a specific team wins, or if a certain player scores in a match. Paddy Power “refund if” explains in full detail.

2up You Win

Paddy Power in-shop betting machines offer the famous 2up offer.

Back a team to win (the draw does not qualify) in the Match Odds (1X2) market on the betting machines. If your selection goes two goals up, Paddy will payout regardless of the final result.

Available on selected competitions – English Premier League, Spanish La Liga, UEFA Champions League. Maximum payout £2,500 per match.

Paddy Power ACCA insurance 

Paddy’s midweek or weekend quickslip coupons are useful for EV+. Try value mug bets, shop arbing or ACCA insurance – both No-Lay and Lay All at Start methods (min odds 1.33 per ACCA leg).

Hint: Paddy offers poor odds on football coupon prices, so stick to no-lay accumulators.

Betfred betting shops

The Betfred shops offer some of the best value odds on the high street.

Betfred Pushes

Betfred offers industry-leading price boosts on Saturday mornings between 0930 and 1100hrs. Look for arbitrage opportunities to lock in a few pounds profit.

Timings shift during major horse racing festivals. Mid-morning 1000 to 1030hrs and 1200 to 1230hrs lunchtime.

Betfred offers price boosts on daily selected Best Odds Guaranteed meetings (check in-shop posters). This can offer a risk-free chance to hit some extra winnings if your horse wins at a higher price than you bet at. Check out our Betfred pushes guide.

Betfred 2clearandcollect

“2clearandcollect” is a printed football coupon. With the same offer as 2up from Paddy Power and Bet365, only this is in Betfred retail shops.

If your team goes two goals clear and don’t win, your back bet still pays out. 

2clearandcollect prices are often poor value and swiftly cut. Saturday morning is the best time to check or one hour before kick off.

Coral betting shops

Coral is now part of the Ladbrokes Coral group. Both companies appear to have the same sports trading team.

Coral Connect offers

The Coral Connect loyalty card can offer some useful bonuses. Promotions will vary depending on your location. Look out for “Bet X amount to earn a free bet” style offers.

Ladbrokes betting shops

As one of the biggest betting companies, Ladbrokes is a high street mainstay in the UK.

Ladbrokes ACCA insurance

Ladbrokes are good for football match odds sharbing and football ACCA insurance coupons. I’ve also seen the occasional price boost e.g. “team A to win and over 3.5 goals”, some of which are arbs and others are useless.

Best Odds Guaranteed

Ladbrokes also run BOG on horse racing every day for “The Grid” loyalty card customers only.  BOG is only available on selected meetings each day.  Their prices are often arbs or near-arbs around lunchtime on a Saturday.

Self-service betting terminals

As stated above with Paddy Power 2up offer, betting machines can be useful. Check football ‘Matchday Specials’, plus goalscorer and outright betting markets for excellent odds.


Matched betting shop offers are good value for savvy bettors. We can take full advantage of bookmaker concessions. will keep updated with the latest developments in retail betting offers.

Useful links

Coral Connect Card – Direct link to Coral website. With details of shop locations and promotions. - Copyright 2018-2023