Reload offers are ongoing promotions for existing customers. After the matched betting welcome offers – use regular offers to make a profit.
Let’s summarise the main types of reload offers.
Bet X Get Y offers
Regular offers with the emphasis on small ongoing profits. A typical offer is: deposit a certain amount, place a qualifying bet, then you’ll receive a free bet.
For example, “Bet £10, get a £5 free bet”. These are great bankroll builders for more advanced offers.
Weekly bet clubs
Bookmakers offer regular incentives to encourage customer loyalty. “Loyalty club” style promotions are worth a few pounds each week. See Weekly free bet clubs for an overview.
Horse racing reload offers
Here’s a summary of regular horse racing promotions.
Free bet on a winner
On live ITV Racing, Bet365 4/1 and Betfair Sportsbook 3/1 SP winner offer are the main promotions.
For the Bet365 4/1 offer, select a live ITV race.
- Back a horse at odds of 4/1 (5.00) or higher up to £50. For example, back £50 at 5.50,
- Lay £50 at 5.60. If your horse loses – STOP and go back to step 1.
- If your horse wins, the qualifying loss is £5.
- Then, in the next live ITV race, back £25 on a horse with minimum odds of 4/1 (5.00).
- Lay as if Stake Not Returned (say £15 to £17 of your £25 stake).
- If your horse loses, Bet365 refund your stake.
- If your horse wins, repeat the offer until you lose.
Betfair Sportsbook (BFSB) has an awesome free bet promotion. If your horse wins at Starting Price of 3/1 or higher, BFSB will refund your stake as a free bet up to £25 per race.
The strategy is to back a horse at 5/1 (6.0) or higher. This will give a margin for the horse’s SP to shorten and still qualify.
Refund if second
The bookmaker will refund your stake (as a free bet) if your horse finishes second. The maximum refund is £25 per race.
The strategy is to back and lay a horse with minimal qualifying loss – and hope it finishes second. Look for races with few runners (consider the minimum number of runners to qualify for a refund).
This is lucrative when the refund triggers. You can back and lay a £25 free bet for around £20 profit. William Hill refund if 2nd is the main offer in this category.
Refund if 2nd to SP favourite
Let’s move on to a similar offer – refund if 2nd to SP favourite. Your horse must finish second to the Starting Price favourite. Minimise your qualifying bet losses. This offer doesn’t trigger as much as refund if 2nd.
Refund if beaten by a length
Earn a free bet refund if your horse finishes second – losing by less than one length. This happens more often in flat racing than jumps races.
Another variant is “refund if beaten by a head or neck”. Your horse must lose and finish second by the specified distance.
Faller insurance
Back and lay a horse for a very small qualifying loss. If your horse falls, you’ll receive a free bet refund.
Extra place offers
Potentially the most profitable horse racing offer. A bookmaker offers to pay 5 places on each-way bets (the exchange pays 4). Place an each-way bet at the bookmaker. Then, place two matching lay bets on the “Winner” and “To Place” markets on the exchange.
If your horse finishes 5th, win both your back and lay bets for extra profit.
Football reload offers
Football’s popularity ensures some good offers. Matched betting on high-profile football may also help to avoid a gubbing.

Football refund offers
Earn a free bet if a specific outcome occurs. For example:
- The match finishes as a 0-0 draw (bore draw offers)
- A penalty gets awarded,
- Red card in a match, and so on.
Another variation is “refund if the match result is a draw”.
The basic strategy is:
1. Back and lay on a qualifying market (i.e. correct score) for minimal qualifying loss.
2. Lay the draw to cover your loss.
3. If the refund trigger (draw) occurs, you’ll receive a free bet refund.
4. Then, back and lay the free bet as SNR for locked-in profit.
ACCA insurance
The bookmaker offers free bet refund if one team loses in your 5-fold accumulator bet. You’ll find this promotion online and in-shop bookies.
Goalscorer refunds
Example offers include:
Paddy Power – Refund if a certain player scores anytime in the match.
Betfred Double Delight/Hat-trick Heaven. This offer can be lucrative. Betfred payout at double or treble the odds on winning first goalscorers that score two or three goals in a match.
Casino reload offers
Free spins – some free spins come with no wagering requirement. Or, wager your winnings a specific number of times to cash out.
Other popular casino offers include:
Percentage refunds – refund as a percentage amount of losses. Your refund will be with either no wagering or a certain times rollover requirement.
Deposit bonuses – deposit £X to get £Y bonus amount. These will likely have a wagering requirement attached. But, look at the profit potential over a long term outlook.
Cashback – a refund as cash if you lose a certain amount on casino/games.
Other offers
This post has introduced a variety of matched betting reload offers. You’ll also will find price boosts and enhanced odds, plus sports and casino offers.